Something old, something new: Carven launch two fragrances for men

CARVEN VETIVERYou know how Madonna’s first few albums are infinitely superior to the stuff she’s churning out right now? Well, sometimes you just have to concede that the original, early stuff is the best –  which is very much the case with the launch of two new fragrances from French fashion house Carven. I say new but in fact only Carven Pour Homme is new; Carven Vétiver is a relaunch of a fragrance that originally saw the light of day way back in 1957.

It’s ironic, but not entirely unexpected given the state of the fragrance industry at the moment, that it’s the latter that is the standout fragrance here. I’m a big fan of vetiver fragrances – and a fussy one too – but this delicate and elegant take on the genre, with its fresh notes of lemongrass and grapefruit and hints of geranium, lavender and bergamot, is lighter and more playful than some vetivers out there and I’ve been wearing it all day and loving it.

CARVEN POUR HOMMEPour Homme, on the other hand, is an annoyingly anodyne concoction that falls down by trying too hard to be contemporary and mainstream (think Bland Ambition rather than Blonde Ambition). Woody, spicy and aromatic (hence ticking all the boxes for a contemporary-but-boring best-seller) it’s one of those fragrances that catches in the back of the throat and smells a bit like a 19-year-old’s bedroom, which is surprising given the involvement of perfumer éminence Francis Kurkdjian, who created it alongside Patricia Choux.

The bottles for both, however, are superb and the design is the best I’ve seen for ages: simple and eye-catching, they echo the clean lines of a timeless roll neck sweater and have an understated elegance that’s often missing from modern fragrance flacons, so props to master glass-worker Pochet who created them.

Anyway, you’ve probably gathered by now that if I had to recommend one of these two fragrances to you it’d be Vétiver – and recommend I do.

Available from Selfridges from 5th February and nationwide from 5th May.

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