Tom Ford launches Noir Extreme

TOM FORD NOIR EXTREMEAlthough it only launched a couple of years ago Tom Ford Noir is one of my all time  favourite fragrances (along with his Private Blend Oud Wood) so I must confess that I was a little nervous when I heard that Noir Extreme was on its way. After all, Extreme versions of fragrances can often be a bit like remixes of your favourite songs: interesting and surprising but not always as memorable as the original.

Noir Extreme – introduced to the press last night with a special party at London’s Chiltern Firehouse – avoids this potential pitfall by being quite different from its older brother. Where Noir is characterised by violet and powdery iris, Extreme has an intense fruity sweetness to it that reminds me – in tone at least – of Ford’s Plum Japonais, though that initial headiness does eventually give way to a slightly more comforting gourmandy creaminess. It’s certainly more overtly sexy that Noir and decidedly more ‘nighttime’ too.

One thing’s for sure – Extreme is going to polarise opinion as much as Noir did. But then, almost all of Ford’s fragrances polarise opinion – which is why they work so well and why they’re always so talked about. Do I like it? Well, yes. But would I sacrifice it for the original Noir? Probably not, but only because I’d feel like I was cheating on the original fragrance if I did.

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