One of the main criticisms of beard oils is that their fragrance is so fleeting. Of course, many men prefer it this way but for those who want a longer-lasting fragrance the choices are pretty limited. Tom Ford’s new beard oils certainly correct that, introducing a new way for men to wear fragrance in the process.

Available in three Tom Ford Private Blend fragrances – Neroli Portofino, Tobacco Vanille and (my favourite) Oud Wood – it’s probably the punchiest and longest-lasting fragranced beard oil I’ve tried. I wore the Neroil Portofino one last night to the annual Beauty Magazine Beauty Awards and it pretty much lasted all night.

In truth, this is both a blessing and a curse; a blessing because you smell great and if you’re layering your fragrance it gives you a new place to scent yourself but a curse because the fragrance will be right under your nose for hours. So here’s a simple application tip: apply a small amount with your fingertips or using a moustache and beard comb but avoid the moustache area directly beneath the nose. Incidentally, since the oil itself isn’t particularly greasy you can also use a small amount on the hair on your head too.  One thing’s for sure – fragrance layering just got a whole lot more interesting.

Available from Selfridges