Ginsberg is God (and the fragrance is pretty good too).

GinsbergodIn the past year or so I’ve had the great fortune to attend not one but two Jasmine training workshops organised by The Fragrance Foundation. Designed for journalists and writers interested in fragrance they’re always a voyage of discovery, regardless of how much or how little you know about aldehydes, absolutes or accords. On each occasion proceedings have been conducted by the very talented Perfume Designer Azzi Glasser – a woman who has a knack of making even the most bewildering aspects of the fragrance world accessible to all.

Now, as passionate about perfume as Azzi is, she is also evangelical about pushing journalists like myself to approach fragrance writing in original and unexpected ways rather than simply regurgitating press releases (or blindly believing what those press releases say). Wherever possible she encourages out-of-the-box thinking and challenges writers to think in terms of feelings, sensations and mental images rather than simply reeling off a list of top, middle and base notes – a crime, I must admit, that I’ve been guilty of myself in the past.

And so, in honour of that thinking, my review of her latest creation for Bella Freud, Ginsberg is God uses a collage of images and quotes (including one from Ginsberg’s  most famous work Howl) to give you a flavour of my emotional response to it. I hope that you a gist of what I’m saying with this mood board but in case you still prefer a straight-forward review let’s just say it’s five star stuff and is one of my favourite fragrances this year.

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Ginsberg is God is available now from Harvey Nichols

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