Aesop discover a new intensity with their Marrakech fragrance

photo-4It doesn’t launch until September but since I’m getting old (and may well have forgotten I had a sneak preview of it by then) I thought I might as well give you the heads up on the brand new Aesop fragrance, Marrakech Intense, right now. Created by French perfumer Barnabé Fillion –  a man who’s collaborated with the likes of Le Labo and who was the nose behind Paul Smith’s rather underrated Portrait For Men fragrance, it’s a rather clever “reinterpretation” of Aesop’s existing Marrakech fragrance.

photo-2Fillion (pictured) was brought in to give it a bit more oomph, reassembling it in the same way a musical track might be remixed in order to breathe new life into it and give it new meaning. Thus, Marrakech Intense is muskier and sexier than its predecessor and Fillion has fiddled with the top and middle of the fragrance, too, adding neroli, bergamot, rose and jasmine.

The distinctive clove, cardamon and sandalwood of the original is still there, but the Frenchman has added complexity and depth to Marrakech –  making it much more nuanced –  and in doing so he’s taken it from being a quirky apothecary scent and pushed it in the direction of a boutique fragrance with bags of character. Impressive.

Aesop Marrakech Intense will be available from September as a 50ml eau de toilette and a 10ml parfum roll-on. 

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