Grooming Boxes are tricky things to get right. When GlossyBox attempted one I, like many people, was left rather underwhelmed, partly because the size of the samples seemed particularly stingy for the money.
For those of you unfamiliar with the concept the Grooming Box, it’s a way of collecting together a range of different grooming products, from a different array of brands, so that you get to sample their wares and they get to win you over. Quite often they feature smaller or travel-sized versions of well-known products (and on occasions really small samples).
So, how does the first Grooming Box from Selfridges rate? Well, actually, it’s one of the best I’ve seen – if not the best. Featuring nine separate products from seven different brands – including personal favouries like Triumph & Disaster, Clarins, Molton Brown, Kiehl’s and Commes des Garcons – it’s generous in terms of products and scope and would be just as good a gift for someone as it is a great way to sample some fine brands for yourself. Sure, it might have been nice for them to have featured one or two more brands rather than featuring a trio of products from Scaramouche & Fandango but other than that small criticism I really can’t fault it, so well done Selfridges and I hope there’s another one in the pipeline for later in the year!
The Selfridges Grooming Box costs £20 and is available exclusively from selfridges.com whilst stocks last!