I love discovering new and interesting skincare products. If I didn’t get excited by shave cream, turned on by moisturiser and aroused by the latest eye cream I sure as hell wouldn’t be doing the job I do. However, every now and then I stumble across a product that leaves me, not so much excited as, well, positively gobsmacked. Which brings me neatly onto R-Swash.
A grooming product aimed at (how can I put this?) men blighted by a ‘less than immaculately groomed groove’ it’s possibly one of the most niche bathroom accessories I’ve ever come across. Their website describes this handy cleft cleaner as the perfect gift for birthdays, Christmas or Valentine’s Day – which may be stretching the truth a teeny bit because it’s not a product one immediately associates with good will or unbridled romance. It does, however, have a certain cheeky charm. I haven’t actually tried it (I have no need thanks) but it did make me laugh and in a world where skincare can be terribly po-faced that’s not, you know, something to be sniffed at.