Beautiful things do come in small packages – just ask Unilever

image001Let’s face it, everything is getting smaller these days. This isn’t always good news (as is the case with Pringles) but it’s certainly a good thing when it comes to grooming products. So it’s nice to hear that Unilever have decided to compress their men’s deodorant and anti-perspirant brands this year as they did with their women’s ones in 2013. Each of the products pictured above has been compressed into a smaller can making them infinitely more eco-friendly and portable (at just 11cm high they’re now perfect for gym bags or office drawers).

That doesn’t mean you get less product; they’ve just squeezed a larger amount into a smaller can as part of their commitment to more sustainable formats and less propellant. Unilever aims to convert 40% of its entire aerosol portfolio to this format in 2014  –  a move that anyone who values the environment as much as fresh-smelling armpits will wholeheartedly appreciate. I know I do anyway.

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