It was the worst kept secret in the industry: that Mr Porter was going to start selling grooming products alongside its fashion brands. And finally the day has come.
With Mr Porter, of course, it’s all in the edit and they’ve managed to bring together a range of brands that embrace both traditional, gentlemanly reliability and uber-cool modernity. Amongst the usual suspects (Baxter of California and Malin + Goetz amongst them) are some of my personal favourites like Aesop, Czech & Speake (I’ve been wearing their No88 fragrance since the Eightes), Le Labo and Santa Maria Novella.
The latter is a truly inspired choice. A fantastic Italian brand that’s nearly 800 years old it’s been difficult to track down in the UK, and if you’ve ever been to their shop in Florence you’ll know how difficult it is not to blow a small fortune on it.
It doesn’t appear to be available to buy just yet (I’m told it’ll be online from November) but is the one to look out for – especially for the candles, shaving products and amazing soaps – so make a note in your dairy.