It’s funny what weird and wonderful things you come across while Googling fragrance ads in the name of research. I mean, just look at this 1978 ad for Reo – touted as the world’s first cologne exclusively for gay men. To say I was shocked would be an understatement. After all, it proves that someone got there nearly 20 years before Thierry Mugler did with A*Men. Wonder what it smelt like?
How funny! It even came with a pendant! This fragrance I am sure most gay men did not wear. But I am so glad you found it. What a fun curiosity.
This is just barmy. I am sure that those secretly gay men steered clear of this cologne. I bet even those who are out did not wear this. I wonder how it smelled.