There are several ways to create a big splash when you launch a new fragrance but for the unveiling of Allure Home Sport Extreme, Chanel has taken the literal approach by securing the talents of big wave surfer, photographer and model Danny Fuller.

The advertising films pull out all the stops too with Oscar winner Katherine Bigelow (The Hurt Locker, Point Break, K-19:The Widowmaker) directing. Here’s one of them…

And the fragrance itself? Well, that builds on Allure Homme Sport’s phenomenal success as the sport fragrance for men by giving it a little more punch and a slightly more exhilarating edge thanks to mint, mandarin and clary sage. It’s not quite as spicy as Homme Sport but makes up for this by being all the more sexy as it dries down.

Available from 19th March priced £48 for 50ml Eau de Toilette Concentrée. For stockists call 020 7493 3836.

And just in case there are any unsatisfied surfing fans out there, here’s one final pic of Mr Fuller!