Dolce & Gabbana’s The One Sport enters the male fragrance arena with gladiator-themed campaign

Billed as a fragrance for the modern gladiator (for which read contemporary narcissist) Dolce & Gabbana’s The One Sport, launching in the UK today, is described as being ‘fresh and clean with a musky base’ – very much how campaign model Adam Senn smells I suspect. Clearly someone at Dolce & Gabbana’s ad agency was a huge fan of Spartacus: Blood and Sand since the marketing is all about the gladiatorial spirit and is shot in an acient roman amphitheatre. Just look at the video below though. I mean, I know the ancient games were the ultimate contact sport but who’d have thought that the contact in question would be so predominantly with oneself?

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