I don’t know whether you’ve caught this new Oral B Pro-Expert Toothpaste ad but in case you’ve missed it I thought I’d share it with you because it’s one of the funniest ads currently on TV. Watch how everyone eschews any semblance of relaxed naturalness in favour of some the best over-acting and exaggerated lip-synching seen outside of Ru Paul’s Drag Race. In fact, bespectacled Nicky Hambleton-Jones is just about the only thing natural about it (even with that delightfully quizzical eyebrow).
No word of a lie, I genuinely thought it was a spoof when I first saw it, especially given that the the guy from the British Dental Foundation looks like David Walliams doing a Little Britain character. And who in God’s name cast the guy in the white coat?! He can barely get the words ‘Stanislavski (or whatever) complex’ out let alone explain what it is. And I mean, if you were looking for someone to promote a toothpaste would you really opt for someone with teeth that look like they could chew an apple through a letterbox?