Beauty Magazine unveils its Grooming Gongs for 2011

One of my favourite events in the beauty & grooming calendar is the annual Beauty Magazine Awards. As one of the panel of judges it’s my job to whittle down a huge selection of possible nominees to put forward to a public vote (think of me as the Len Goodman of Grooming) and as such I’m lucky enough to attend the swanky annual awards do. This year it was held at Vinopolis and The Saturdays (well, four of them) were in attendance.

There were a stack of awards presented on the night but the ones that interested me, of course, were the grooming gongs. Gillette’s Fusion Proglide razor picked up the Grooming Launch of The Year Award, Lynx Excite walked away with the Best Ad Campaign of The Year and Best Tie-Up for securing Kelly Brook for Excite and Boss Bottled won Best Classic fragrance. Classic Grooming Product of the Year, meanwhile, was won by Philips for their Sensotouch 3D Electric Shaver.

Finally, the Haircare Launch of The Year award was won by Regaine for their innovative Extra Strength Scalp Foam. More importantly, though, I got to dress up and drink wine. Well, judging’s hard work you know…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s