Why is it all the good ads get the chop and yet the vile, cheesy ones from razor companies and hair dye manufacturers bombard us daily? This one, Promoting Axe Exicite (known as Lynx in Britain) is a case in point. It recently got pulled from South African TV channels after incensed Christians (no fragrance pun intended) complained it offended their religion by portraying angels tossing their halos aside for mortal, earthly pleasures.
Though I’m not the Lynx target customer I do think it’s a clever, funny and beautifully executed ad. The fact that Axe/Lynx smells like something only the Devil himself could have dreamt up ads an extra dimension and only makes me like it even more. What do you think though? Offensive? Blasphemous? Or just a bit of tongue-in-cheek fun?