This week Gillette revealed the results of a survey exploring how irritable us Brits are (they have a new Gillette Series ‘Irritable Defence’ range out see). It turns out that technology breaking down gets on our nerves, 32% of us hate queueing for things and 57% of us feel irritated every day (me by daft press releases usually).
Funnily enough, I was conducting my own little survey on here last week with a snap poll on men’s biggest shaving concerns. The results are even more illuminating. Nicks and cuts were in fourth place, razor burn in third and the nightmare that is ingrown hairs was second, with just over 29% of the votes. But the thing that annoys men most about shaving? Well, it turns out to be the cost of blades, with just over 36% of votes. Now that really is something to get irritated about.
PS. As a fascinating footnote to this post, it’s interesting to see that shaving products top this year’s list of ‘High Risk Items’ on Checkpoint’s Global Retail Theft Barometer – a global index of what consumers are swiping from shops.