You know, it’s annoying. For years I have been telling men not to be tempted to eau de toilette their tonkers or perfume their privates because it’s such an obvious sign they’re trying to cover something up. It was a battle I hoped I was winning. And then what happens? Tom Ford comes along with an ad for his Neroli Portofino fragrance collection and undoes all my good work. Don’t get me wrong, it’s a nice ad and all but it sends out such a terrible message regarding intimate hygiene. Men, please don’t try this at home ok? It’s not funny, it’s not clever and it stings like hell.