Gillette’s new ProGlide Razor whisks up a new storm

Recently the rather febrile world of male razors had yet another of its regular ‘convulsions’ as Behemoth manufacturer Gillette launched its brand new razor, the Fusion ProGilde, into the market. Specially re-engineered, with superfine blades, improved glide and a redesigned handle for better control it’s the latest development in the quest for that holiest of Grooming Grails, The Perfect Shave. Price? Just under a tenner for the manual version with two blade cartridges.

Bang on cue, self proclaimed ‘David’ in the epic David and Goliath razor war, King of Shaves, pops up with its usual ‘can you believe how much it costs?!/how much the blades are?!’ indignation. King of Shaves, you see, has its own new razor to promote, the Azor 5 System Razor, and appears to have based its entire marketing strategy on being cheaper than Gillette. Which I can confirm it is, in a similar way that Lidl is cheaper than Waitrose…you get the idea. Anyway, as I write this I am wondering whether I am suffering deja vu but no, we’ve all been here before and, scarily, I’ve written about it all before too so do forgive me if you’re nodding off.

Now, to me the cost aspect is totally bogus. Here’s how I look at it. I  really like a nice omelette right? I do, and I’m very funny about my eggs. I happen to like Burford Browns. They cost a packet compared to your bog standard ova but have such wonderfully rich orange, tasty yolks that I will settle for nothing less. And, whether you think I’m a snob or not, I will pay what I can afford for a good egg because, for me, a good egg makes a good omelette and while I can still spare the money I will. In fact, I’d probably go without  for a good egg – it’s that important to me. And my point is, why should shaving be any different?

I have tried the ProGlide (on what skin I do shave on my mush) and personally think it’s excellent, with great handling, fantastically smooth results and – crucially – no nicks and cuts. Okay, so I’m not a huge fan of the colour (I’d like a simple black and gunmetal grey combo) but really can’t fault it otherwise. I’ve talked to other men who’ve tried it and they agree with me.  I haven’t yet tried the Azor 5 System but will let you know how it compares in due course. Rest assured, though, I certainly won’t be basing my review purely on something as one-dimensional as cost. No, Sir-ee. As sure as eggs is eggs I won’t.

 

3 thoughts on “Gillette’s new ProGlide Razor whisks up a new storm

  1. Bryan Munich

    Like it or not, cost is a hugely important factor to many men. I, for one, am repulsed by Gillette’s astronomical advertising budgets, all of which directly impacts the price the user has to pay. It is the blades that are the real money-spinner for Gillette and I find their prices offensive and outrageous. I love the fact, though, that they have to advertise against their old products, as seen when they resorted to pitting the ailing original Fusion against the still popular Mach 3. Very amusing!

  2. Pingback: Showdown – KoS, Gillette & Wilkinson Sword | Male Grooming | Skincare Blog | Male Grooming Tips SCforM: Skin Care for Men

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