Those of you who still read those things called magazines may have noticed an advertising blitz of late for the new limited edition versions of Hugo Man and Hugo Element fragrances. As part of a new sustainability campaign, and under the banner of ‘One Fragrance One Tree’, the company behind Hugo Boss will planting a tree in the Amazon rainforest for every bottle sold.
Buy a bottle and on the back of each pack you’ll find a little scratch-away panel which reveals a personal ‘tree code’ that you then enter online at http://www.hugo.com to reveal the exact location of where your tree will be planted.
Caring, sharing eco initiative or cynical marketing ploy to sell a few more bottles of fragrance, broaden out your customer base and direct customers to your heavily-branded website? You decide.