Hugo Boss launches tree planting scheme for fragrance buyers

Those of you who still read those things called magazines may have noticed an advertising blitz of late for the new limited edition versions of Hugo Man and Hugo Element fragrances. As part of a new sustainability campaign, and under the banner of ‘One Fragrance One Tree’, the company behind Hugo Boss will planting a tree  in the Amazon rainforest for every bottle sold.

Buy a bottle and on the back of each pack you’ll find a little scratch-away panel which reveals a personal ‘tree code’ that you then enter online at http://www.hugo.com to reveal  the exact location of where your tree will be planted.

Caring, sharing eco initiative or cynical marketing ploy to sell a few more bottles of fragrance, broaden out your customer base and direct customers to your heavily-branded website? You decide.

Bookmark and Share

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s