Insider Interview: Richard Sawyer, Global spokesman for Lab Series

When it comes to male grooming Richard Sawyer is, without doubt, one of the most knowledgeable people I know. As Global Spokesman for Lab Series (you know you’ve made it when you’re a ‘global’ something) he jets around the world, spreading the word about the brand’s extensive range of skin savers for men. Right now he’s expounding the benefits of Lab Series’ brand new anti-ageing product, Max LS Age-Less Face Cream.

So impressed by this new wrinkle buster (and believe me I’m hard to impress) I grabbed him for an insider interview. So here’s what he has to say about the latest addition to the Lab Series family, along with some handy grooming tips and a few thoughts on why hairy shoulders are scary shoulders.

GG: So, Richard, what makes MAX-LS different from other anti-ageing creams?

RS: What is unique is the revolutionary formulation. Using a highly precise hot/cold method creates the unique transformational texture.A first of its kind in men’s skincare, this special processing method creates a smooth, rich cream with micro droplets of moisture throughout that applies with a cool burst of hydration.

In use, what at first glance appears to be a rich cream, simply disappears into the skin leaving nothing buts a sensation of cool moisture and comfort for a mans skin. It’s also the first time we have used Sirtuin-inspired research in a product specifically for men. This technology helps keep skin looking younger, longer. In addition the formula contains skin rejuvenation ingredients such as Whey Protein and Acetyl Hexapeptide-8 to help keep skin looking firmer, smoother and more lifted.

GG: Men’s biggest grooming mistake?

RS: Not washing before wet shaving. This might sound simple, bit the single most important step in getting a close and comfortable wet shave is cleaning the skin.  Washing the face before shaving removed the build of oil, dead skin and dirt, which can clog up your razor and cause excess friction.

GG: Best skincare tip for men?

RS: However late it is, no matter how tired you are, try your best to but on a moisturiser before you go to bed. In the morning you may feel rough, tired and a little hung-over from last night, but at least you will look half-human. You really will have to try and work miracles to get yourself looking good after a heavy night if you forget to do something with your face before you sleep.

GG: What are your favourite fragrances?

RS: From being a teenager I have genuinely always loved fragrance. Back then there was far less choice but it also seemed there was great originality and the compositions available had real personality.

I have recently being on a voyage of rediscovery from the scents of my youth.

Pride of place in my bathroom right now are three classic Aramis fragrances. Yes I do work for Aramis, however I absolutely will never wear any fragrance unless I truly love it and have an emotional connection with it.

The first rediscovery was JHL. Back in the 1980’s I didn’t really understand it but as you grow form your teenage years into adulthood your tastes change, develop and mature.  I totally “get it” now and delighted that now it has been reissued, it is available for discovery once more. I love Aramis 900 too. It was my scent when I was 18 and I spent every spare penny I had on getting the range. I had very little money back then; however I knew that it was better to have just a few high quality products than loads of ineffective or cheaper alternatives.

I’m now wearing Aramis Devin, which has a lovely fresh green note. I work in an office surrounded by scent but whenever I wear this the reaction from everyone is always amazing. (A dickybird tells me he loves Guerlain’s Jicky too)

GG: Desert Island grooming product?

RS: Sunscreen every time.  Everyone should apply some sun protection to any exposed parts of their body after any skincare system. SPF 15 is fine for everyday exposure for people who work mostly indoors and just pop out at lunchtime for a sandwich. Higher factors are a must for anyone who loves the great outdoors even if you don’t plan on sun bathing.

My biggest regret is not knowing about the potential damage over exposure to the sun can do to the skin. I’m not alone in this respect as it’s only more recently that everyone is more away that we should use sun protection. I truly love the sun and getting a tan, however a couple of years ago I made a conscious decision to avoid prolonged sun exposure. It may be too late to reverse all of the sun damage I know I have suffered, but at least I can help to stop it getting worse.

GG: Body hair: to shave or not to shave?

RS: Maybe a bit of both! It’s really down to personal preference. I personally don’t like hairy backs and shoulders so for me on these areas, the hair has to go. A little trim on the chest now and again doesn’t go a miss. If you have been working out at the gym, shaving can show off your definition and hard work. Tattoos also look better if you can actually see them.


GG: How has the internet changed male grooming?

RS: I think its empowered men to be able to research and discover what’s out there without feeling uncomfortable.  You can compare and choose at your leisure and get really get the SP on something. The internet has dramatically changed how people shop and retailers have needed to evolve.  I research new skin care products and technologies on an almost daily basis. Like other men I can then visit a store and touch, and try a product, have an understanding of what it is and what it can do. Personally I still like to see new product in “the flesh” first.  However as with many men I’m more than comfortable buying online when I want a repeat purchase.

GG: Fantasy grooming product?

RS: It seems with each season that the perfect moisturiser is getting closer and closer.  I want a product that does it all. It has to be day and night, for lines and wrinkles and be protective and repairing.  An all singing all dancing product used to be like searching for the Holy Grail.  I’m convinced that with the convergence of idea’s and research form the west and Asia, we are closer than ever to the ideal skincare product. Something that addresses chronological and photo ageing.

MAX LS answers my needs right now. However as time and technology march on, I’ll be waiting for the next big thing.

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