Heavily sponsored by L’Oreal, one of my favourite X-Factor contestants, Olly Murs, has been talking male grooming this week. Imagine, my disappointment, though, as he confesses that his grooming routine stretches no further than “having a toilet, a shower and applying an anti-perspirant”.
But before you leap to his defence, declaring how he represents the average bloke in street’s attitude to male grooming, I’d like to pint out that he’s not quite like Mr Average. After all, his biggest grooming faux pas isn’t forgetting to apply moisturiser but forgetting to take his make up off before going to bed. Bless.