If you need proof that the bottle is almost as important as the ‘juice’ when it comes to fragrances, you only have to look at the continuing success of Jean Paul Gaultier’s Le Male, the popularity of Diesel’s quirky ‘fist’ flacon and last Christmas’ surprise seller, Paco Robanne’s 1 Million (a true example of style over content if ever there was one).
And like anyone else I get excited over nice bottles too. Most desirable one at the moment has to be the newie for Hugo Man, artfully designed by Karin Rashid – creator of the Garbo Waste Can and a man with almost as many awards as tattoos.
To make things even more exciting there are only 1,000 of these limited edition lovelies in existence (with only 70 individually numbered bottles in the UK!) so the only question you have is wether to use it or lock it in a safe at your bank.
HUGO Man Exclusive Limited Edition bottles will be available in Selfridges from 4th November priced £95 for 150ml.