Lo-fi King of Shaves Ad makes its debut

So it’s here, the much-talked about ad for the King of Shaves Azor razor (well, much-talked about by King of Shaves supremo Will King anyway). Clearly aimed at a much younger audience than the Gillette behemoth whose powerful tail it’s chasing it’s rather fun, in an intentionally amateurish, down-with the-kids kinda way. What do you think?

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5 thoughts on “Lo-fi King of Shaves Ad makes its debut

  1. dear sean, saw your post – overall feedback re our Azor has been very positive, and sales are growing strongly (60,000 cartridge sales per week) so we’re delivering lots of shaves. I’d like to find out more – would you email me will at shave dot com so I can look into this? Thanks, Will King

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