Having met Ugo Monye – the face/body/buttocks of the new Molton Brown Sport Collection - I can assure you he’s utterly charming, clever, funny and very dapper as well.
A while back I reported that Coty had signed up top diving totty Tom Daley as ambassador for their Ice Dive bodycare range (see here for details). Well, here’s a glimpse of the new print ad. Champion innit?
While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.
It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.
Loving the patriotic packaging for the Limited Edition Ice Dive range too.
Billed as a fragrance for the modern gladiator (for which read contemporary narcissist) Dolce & Gabbana’s The One Sport, launching in the UK today, is described as being ‘fresh and clean with a musky base’ – very much how campaign model Adam Senn smells I suspect. Clearly someone at Dolce & Gabbana’s ad agency was a huge fan of Spartacus: Blood and Sand since the marketing is all about the gladiatorial spirit and is shot in an acient roman amphitheatre. Just look at the video below though. I mean, I know the ancient games were the ultimate contact sport but who’d have thought that the contact in question would be so predominantly with oneself?
I’ve said before that I’ve never really understood the appeal of Dolce & Gabbana house model David Gandy. But then, this morning I was lucky enough to be the recipient of the new coffee table tome that is David Gandy by Dolce & Gabbana and even I have been won over. It is, in all fairness, an astonishing book. But it’s more than that - it’s also an astonishing historical document, providing a vivid and provocative (mostly nude or semi-nude) snapshot of the modern male.
Flick through this lavish oversized piece of adporn and you’re instantly reminded how complex and confusing that man is: rugged and honed yet soft and gentle; tough yet sensitive; straight but very, very gay; absolutely available but utterly aloof. We hear so much about modern women wanting it all yet these images reveal that men’s desire to be and have everything is just as strong.
Next to Beckham, of course, Gandy is the ultimate face of modern, multi-faceted masculinity. His ad campaign for Dolce & Gabbana’s Light Blue (a fragrance now celebrating its tenth anniversary) is one of the few truly iconic campaigns of in the last twenty years and is a testement not just to Gandy’s forceful good looks but Dolce & Gabbana’s foresight in seeing his potential as a contemporary icon.
Whilst other fragrances scramble around to find a face – any face – to front their campaigns (Jared Leto anyone?) Dolce & Gabbana hit on a man who’s a true blank canvas for the fantasies of both men and women. The funny thing is that Light Blue itself is merely an okay scent, not an amazing or revolutionary one. This book, then, photographic foreplay though it is, is undisputable proof that sometimes it’s the face (and pecs and buttocks and thighs) that matters anyway, not the fragrance.
David Gandy by Dolce & Gabbana is available from Dolce & Gabbana boutiques worldwide. Here are a few images to whet your appetite.
Personally, I can’t really see what all the fuss about David Gandy is but for those of you who can, Dolce & Gabbana are commemorating the 10th anniversary of their Light Blue fragrance by displaying a mahoosive version of the famous campaign ad on the IMAX building. To whet your appetite, here’s a behind-the-scenes shot.
It’s only there until 24th July though so if you want to see those famous pecs looking even bigger, check it out.
You know, it’s annoying. For years I have been telling men not to be tempted to eau de toilette their tonkers or perfume their privates because it’s such an obvious sign they’re trying to cover something up. It was a battle I hoped I was winning. And then what happens? Tom Ford comes along with an ad for his Neroli Portofino fragrance collection and undoes all my good work. Don’t get me wrong, it’s a nice ad and all but it sends out such a terrible message regarding intimate hygiene. Men, please don’t try this at home ok? It’s not funny, it’s not clever and it stings like hell.
212 men, attitude, aussiebum, bbc, body hair, carolina herrera, grooming, hollister deodorant, hot, Hugo Boss, interview, pecs, pictures, sensitive skin, sexy, shirtless, stubble, Tomasz Schafernaker, weatherman
BBC weatherman Tomasz Schafernaker is to meterology what Becks is to ball games. When he appeared on the cover of Attitude’s fitness supplement clad only in a pair of Aussiebums earlier this month the internet exploded in a frenzy of Tweets, blogs and appreciative Facebook exchanges. Suddenly weather reporting was…sexy.
Not since the revelation that Angela Rippon had a fantastic pair of pins back in the 70s has a TV presenter caused such a stir with the exposure of a little flesh. In fact, such was the interest in ‘The Schaf’ that my own initial blog post about the Attitude cover instantly eclipsed a similar (and you’d have thought bigger) news story I wrote about Ronaldo becoming the new face of Armani.
All of a sudden I people were specifically tuning in to his weather updates just to catch a glimpse of him! He was in people’s consciousness before, of course, but only in relation to squally showers. Now, he’s a bona fide sex symbol. So, with this in mind, I thought I’d find out how he maintains the looks that have created such a…storm.
GG: So Tomasz, how important is proper grooming to you and how much care and attention do you pay to your appearance?
TS: Clearly it’s important for me to look presentable due to the nature of my job. I need to make sure I put in about as much effort at 4am as I would at any time of the day if I’m due on shift. More men these days are paying attention to grooming so regardless of whether it’s a work day or not I still make at least some effort.
GG: What are your favourite male fragrances and why?
TS: Boss by Hugo Boss – my dad has always bought me Hugo, probably ever since I was a teenager. I also wear 212 MEN by Carolina Herrera – another gift but now I buy it myself. I’m also a fan of Hollister Deodorants – I think they’re just fresh, funky and different.
GG: As someone who works in TV you’ll be used to wearing make-up when on screen. There are a huge number of male cosmetic products available now and it’s a growing industry. How do you feel about men using things like concealer?
TS: Yes, I’m required to wear make-up for TV. It’s amazing how much you shine and how awful you can look without it on screen. Remember that the lightning is at ‘unnatural levels’ in the studio compared to the real world.
I don’t think there is anything wrong with wearing a little ‘invisible male make-up’. It’s all down to what you’re comfortable with. I personally don’t actually wear make-up outside of work as I’ve always had pretty good skin.
GG: So you’re obviously doing something right! What’s your basic daily routine and what are your favourite skincare products?
I don’t have a regular routine as my day and night shifts are all over the place. I try to wash my face after work as soon as I can. There’s always some blot powder and studio fix left over. It’s a pain sometimes because I often have thick stubble.
I very rarely wet shave, almost never. I tend to have sensitive skin on the neck and using a clipper just happens to be better for me. Any basic moisturiser will do plus an anti-shine product which I can also use at work. A moisturiser with a light-tanning agent is good, I then don’t have put on as much make at work.
GG: A touch of stubble has almost become your trademark. How do you maintain it?
TS: I use clippers on the lowest grade setting, 2 or 3mm. I get the feeling that thick and uniform stubble is easier to maintain than thinner stubble. I have to use the clipper every other day as the stubble grows very quickly. Fortunately I’m quite fair so sometimes I can get away with it if I forget to trim. TV make-up can ‘soften’ the look of stubble as well.
TS: Actually, because I’m fair, and maybe it’s something to do with my east european genes (Tomasz was born in Gdańsk, Poland), I’m not especially hairy. I didn’t remove any hair for the shoot. It was probably just unnoticeable and I’m guessing a little light airbrushing. Whatever takes your fancy on that one!
GG: Best grooming tip?
TS: It’s so much easier to style short hair after you’ve used narrow straightening irons for men. If you’ve tried it once there’s no going back! The style can keep even after a night’s sleep which means I don’t have to worry about bed hair when I’m on TV. It’s great.
GG: And finally…what’s your desert island grooming product?
TS: Hmm, difficult one. I guess I’d have to take UV protection so I don’t toast my nose..or the rest!
Tomasz recently launched his own website. To check it out click here.