Nivea goes back to its roots for redesigned men’s range

NFM-81387-100ml-04500-Tube-sRGBLike most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and  to remain eye-catching in an increasingly busy marketplace.  Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.

NIVEA for Men Logo 2007 SPOTSo it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.

By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled  across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.

Dove Men+Care take on Gillette & Nivea with new shaving range

Dove_Men_Plus_Care_Sensitive_Shave_Foam_200ml_FO_8711600734050It’s one of the most fiercely fought male grooming battle of all but that’s because it’s also one with some of the richest spoils. Yes, I’m talking about the shaving prep market.

For years Gillette, Nivea, Wilkinson Sword  and L’Oreal have been slugging it out amongst themselves, with a spirited and successful challenge from King of Shaves. But just when you thought the fight couldn’t get any meaner Unilever have entered the fray with three brand new shave products from Dove Men+Care.

Complementing the existing Dove Men+Care body care range and recent face care collection their new Shave Care Range features a low-foaming Shave Cream designed to give skin extra hydration, a Shave Gel available in three variants (Hydrate+, Sensitive+ and Revitalise+) and a convenient Shave Foam (available in Hydrate+ and Sensitive+ versions). With formulations designed to keep skin soft supply and hydrated throughout the shave and with all of the products coming in at an affordable £3.49 the battle for shaving supremacy in the UK just got a whole lot more interesting.

 

Disclosure Notice: I received a free sample of this product for review purposes

Nice products, shame about the name

mancaveTwo products have found their way on to my desk this week that manage to both delight an infuriate me. The first, is a rather good concealer (nice texture, colour and coverage and at £6.99 a great price) and the other is a new grooming range priding itself on its natural approach to skincare that smells great and is free of all the petrochemical industry’s natsy leftovers.

medium-shadeSo what’s my gripe? Well, for me, both products are let down by their names. Given that we now live in a positively post-metrosexual world, where using some kind of skincare (even if it’s just a face scrub) is pretty much part of most men’s lives it’s a shame that some companies still feel the need to heavily man-brand their products.

I know that blunt sign-posting is often necessary if your product is going to sit on a crowded supermarket shelf but surely Mancave can only be aimed at the ever-shrinking number of men who still think skincare is for sissies and need to be reassured that it’s still a butch –  nay, Neanderthal –  pursuit. And Mancealer is as daft a name as Guyliner, except the latter rolls off the tongue better.

I’ve personally always found the ‘man’ prefix superfluous and silly (though I still think the “For Men” tag has value for brands like Nivea, Clinique and L’Oreal who need to differentiate their men’s lines (often reformulated to suit men’s skin and its unique needs) from women’s. So come on guys, don’t spoil your perfectly good products with thoroughly daft names okay?

For more info about the Mancave grooming range see mancaveinc.com and to buy yourself a Mancealer go to manza.co.uk

Grooming Guru Essentials: Nivea Sun Pocket Size SPF30

Sometimes the very best grooming products aren’t the most expensive, coolest or most beautifully packaged. Sometimes they’re just simple, effective and functional. Very, occasionally, as in this case, they’re lifesavers.

The number of men dying from skin cancer has doubled in the last 30 years in the UK  partly, one suspects,  because we’re a bit crap at slathering on the sunscreen. There are times, of course, when even the most diligent of us gets caught out. After all, who carries a huge bottle of sun lotion with them everywhere?

This dinky 50 ml bottle of factor 30 suncream, then, is a godsend. Perfect for gym bags, work bags, car glove boxes and small enough for your trouser pocket when you pop out  at lunchtime, it’s my undisputed summer 2011 essential. Go buy!

Available now, priced £5.10

Grooming Guru Essentials are the products I genuinely love and have used as part of my own routine.