Like most brands Nivea Men hasn’t been able to resist the temptation to fiddle with this appearance over the years in an attempt to keep itself fresh and contemporary and to remain eye-catching in an increasingly busy marketplace. Like most brands who do this it has also discovered that, in reality, the first thought is actually the best thought.
So it should come as no surprise that Nivea Men has returned (after a brief stint as Nivea For Men and some rather non-descript logos) to the fuss-free design of the 1920s blue roundel logo, as seen on the Deep Cleansing Face Wash above.
By way of flagging up the change they’ve had to add the word “originals” (presumably in case some customers thought they’d stumbled across some dodgy old stock) but other than that I think it looks great. Please Lord, let’s hope this isn’t a faddish nod to The Great Gatsby and current twenties-mania though. Nivea, old sport, do stick with the new look – even if it is your old one.