Nice products, shame about the name

mancaveTwo products have found their way on to my desk this week that manage to both delight an infuriate me. The first, is a rather good concealer (nice texture, colour and coverage and at £6.99 a great price) and the other is a new grooming range priding itself on its natural approach to skincare that smells great and is free of all the petrochemical industry’s natsy leftovers.

medium-shadeSo what’s my gripe? Well, for me, both products are let down by their names. Given that we now live in a positively post-metrosexual world, where using some kind of skincare (even if it’s just a face scrub) is pretty much part of most men’s lives it’s a shame that some companies still feel the need to heavily man-brand their products.

I know that blunt sign-posting is often necessary if your product is going to sit on a crowded supermarket shelf but surely Mancave can only be aimed at the ever-shrinking number of men who still think skincare is for sissies and need to be reassured that it’s still a butch –  nay, Neanderthal –  pursuit. And Mancealer is as daft a name as Guyliner, except the latter rolls off the tongue better.

I’ve personally always found the ‘man’ prefix superfluous and silly (though I still think the “For Men” tag has value for brands like Nivea, Clinique and L’Oreal who need to differentiate their men’s lines (often reformulated to suit men’s skin and its unique needs) from women’s. So come on guys, don’t spoil your perfectly good products with thoroughly daft names okay?

For more info about the Mancave grooming range see and to buy yourself a Mancealer go to

Big Green Tree launch Virtus – their first ever men’s range

If you’re a fan of skincare that eschews chemical nasties in favour of traditional, natural ingredients and which is British (and in these tough economic times we should be supporting home-grown businesses) then make sure you check out Big Green Tree.

Based in Derbyshire the company specialise in hand made bath and body products, fragranced with top-quality essential oils and enriched with shea and cocoa butter and jojoba and almond oils.

And now they’ve launched their own dedicate men’s range Virtus (the word is latin for a virtue capturing courage and excellence). Launching with an Aftershave Balm, Body Wash and Shave Soap it features some of my favourite essential oils, including lavender, juniper and (my all time favourite) patchouli and is perfect for men who prefer natural ingredients over nanotechnology.

For more information and to buy Big Green Tree products go to