If, like me, you’re bored senseless by the generic men’s fragrances churned out by the big fashion houses then here’s a suggestion for you – check out Le Labo. A bespoke fragrance emporium tucked away on Elizabeth Street in New York’s terminally hip NoLita, it’s chock full of wonderfully ballsy, characterful fragrances that smell like nothing else out there and which epitomise modern luxury.
I stumbled upon the uber-cool shop whilst pounding the streets in search of David Bowie’s New York abode (which I don’t think I found – unless he’s chosen to live above a Kebab shop). Anyway, not only is Le Labo worth checking out just for its cool decor, all the fragrances are ‘compounded’ in front of your very eyes and you can even have the label personalised to include you name.
Of the scents on offer, Ood 27 knocks your socks off and the Neroli is to die for but the one I fell for is Patchouli 24, a fantastically sexy, smoky number with an unabashed viagra-like staying power.
Don’t worry if you don’t fancy schlepping all the way to NY to get hold of a bottle though – Liberty stock much of the ready-made range. It’s not cheap (a 100 ml bottle of perfume strength fragrance is £120 but it’s worth every penny).
To visit Le Labo’s site click here.