Nice products, shame about the name

mancaveTwo products have found their way on to my desk this week that manage to both delight an infuriate me. The first, is a rather good concealer (nice texture, colour and coverage and at £6.99 a great price) and the other is a new grooming range priding itself on its natural approach to skincare that smells great and is free of all the petrochemical industry’s natsy leftovers.

medium-shadeSo what’s my gripe? Well, for me, both products are let down by their names. Given that we now live in a positively post-metrosexual world, where using some kind of skincare (even if it’s just a face scrub) is pretty much part of most men’s lives it’s a shame that some companies still feel the need to heavily man-brand their products.

I know that blunt sign-posting is often necessary if your product is going to sit on a crowded supermarket shelf but surely Mancave can only be aimed at the ever-shrinking number of men who still think skincare is for sissies and need to be reassured that it’s still a butch –  nay, Neanderthal –  pursuit. And Mancealer is as daft a name as Guyliner, except the latter rolls off the tongue better.

I’ve personally always found the ‘man’ prefix superfluous and silly (though I still think the “For Men” tag has value for brands like Nivea, Clinique and L’Oreal who need to differentiate their men’s lines (often reformulated to suit men’s skin and its unique needs) from women’s. So come on guys, don’t spoil your perfectly good products with thoroughly daft names okay?

For more info about the Mancave grooming range see and to buy yourself a Mancealer go to

X Factor’s Olly talks male grooming

olly copyHeavily sponsored by L’Oreal, one of my favourite X-Factor contestants, Olly Murs, has been talking male grooming this week. Imagine, my disappointment, though, as he confesses that his grooming routine stretches no further than “having a toilet, a shower and applying an anti-perspirant”.


But before you leap to his defence, declaring how he represents the average bloke in street’s attitude to male grooming, I’d like to pint out that he’s not quite like Mr Average. After all, his biggest grooming faux pas isn’t forgetting to apply moisturiser but forgetting to take his make up off before going to bed. Bless.


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