Isn’t it time your face got FIT?

fir skincare manI’m exceptionally lucky in my job as a grooming writer in that I get try out virtually every skincare product that hits the market. What this privilege provides me with is an excellent overview of what’s hot (and what’s not) and what’s worth spending your money on. And if there’s one thing I’ve learnt over the years it’s that, sometimes, it’s worth checking out lesser known premium skincare brands rather than just opting for the usual department store names. One such brand is FIT Skincare for Men.

Formulated and manufactured here in the UK (always a big bonus in my book) and offering “a workout for your skin” FIT offer a ten-piece, performance-driven grooming range that includes everything a man needs to keep his hair, face and body looking, as the name aptly suggests, ‘fit’.

FIT_30ml_Moisturiser_Bottle_SQUARE_72dpi_V1The hero product for me is the FIT Moisturising Ultra Serum. A lightweight, rapidly-absorbed and non-greasy serum this high-tech skin saviour features a raft of natural active ingredients which penetrate the skin to deliver superior skincare.

swatchAmino acids tone skin and stimulate collagen production; antioxidants offer protection from harmful free radicals and environmental damage; botanical extracts reduce irritation and minimise fine lines, whilst caffeine reduces puffiness. The serum also features Hyaluronic Acid – an ingredient often lauded by grooming writers like myself because of its ability to keep skin soft, supple and hydrated. Finally, FIT’s very own OXY-FIT-10 oxygen delivery system helps power skin cell regeneration – something that’s handy, whatever your age.

The result is the ultimate multi-functional skincare product for men – one that hydrates, repairs, protects and reduces irritation. Easily slotted into you existing grooming routine you simply apply sparingly to the face after cleansing, morning and night. I’ve been using it for three weeks now and must say my skin, which often suffers from random dry patches, feels great. What’s more, unlike some products, it only has the merest hint of fragrance (in this case a refreshing hint of ginger).

FIT SKINCARE SERUMA couple of other products from the range worth checking out are the cleverly named FIT EYEDRATE+, an energizing and refreshing eye serum which tackles those unwanted signs of fatigue like puffiness and dark circles, and FIT’s Pec & Ab Sculpt which has received a mention in Shortlist’s prestigious Men’s Grooming Awards. With products as targeted and results-driven as these, I suspect that nod of recognition  may not be the last.

FIT Moisturising Ultra Serum is available from priced £50 for 30ml. To check out the full range click here.


A FIT Skincare/Grooming Guru Sponsored Post

Washing powder for men? How’s that for a fresh approach to laundry?

distinctive-casualI really wanted to dislike Distinctive – a washing powder aimed exclusively men. Why? Well for the very fact that it’s a washing powder aimed exclusively for men. I mean, since when have washing powders been gender specific?

The truth is, though, I can’t. And here’s why – Distinctive smells great. And distinctive. Combining two scents (amber and sandalwood) commonly found in men’s fragrances because of their warm, sexy aroma, it’s been designed with a special bonding agent that adheres the fragrance to your clothes giving them a longer-lasting freshness.

It’s fun, clever, the packaging has the kind of washing tips even a domestic dundernut like me can understand and it’s British too. So if you’re not keen on smelling of eau de Ariel (and who is?) then why not pop some in your slot?

For more info go to