How to concoct success

4ca9f7a8bfd38f9e04160fef12d83221Given that we’re very much in an age of ‘bespoke beauty’ and are constantly being told that today’s ‘Millennials’ are fiercely individualistic it’s no surprise to see the emergence of a shampoo you practically create yourself.

The brainchild of Alex Epstein, Concoction is essentially a bespoke shampoo where you select one of four bases and then pimp it up with the help of two ‘superserum shots’ of your choice. These serums, contained in dinky vials, are tailored to hair colour, texture or need (there’s one to add volume for example) and, along with the base shampoos, there are a whopping 256 possible blends, which certainly elevates it above any shampoo currently on offer in terms of a tailor-made feel.

alexIf you’re a fan of reality TV you’ll remember Alex from The Apprentice a couple of years back.  Though he never made it to the final (I suspect he was was too nice to) he’s one of the few contestants to actually do something with their entrepreneurial nous.

I met him briefly at the launch of the range at Selfridges a few weeks back and even though the poor guy hadn’t slept for 24 hours and was clearly running on nothing but adrenaline his enthusiasm for his brand was utterly infectious. In my book, anyone with that much passion for a product deserves all the success in the world. But passion aside, Concoction actually has a winning formula: a great idea + fantastic execution + all-important efficacy. More than that, though, it has something that’s genuinely rare for a beauty product – it’s huge fun.

Concoction is available exclusive to Selfridges.

Fore more information go to concoction.co.uk

The Grooming Guru Awards 2012. Haircare Product of the Year: Davines Detoxifying Scrub Shampoo

davines-setoxggawrd12lReviewing haircare products is always tricky for me on account of the fact that hair is an increasing rare commodity for me. I’m fine with my advancing baldness but it does make road-testing styling products a bit of a challenge. To get around the problem I have a small team of amply-thatched helpers to give me feedback. My favourite haircare product this year, though, is one even follically-challenged guys like me can appreciate.

This Detoxifying Scrub Shampoo from Davines is fantastic for ensuring hair is squeaky clean and for keeping your scalp free of dead skin cells and in tip-top condition. Given that there’s some studies linking blocked follicles with hairloss it’s a good investment regardless of how much hair you have. With cardamon, mint and corriander it smells great too and a bottle is never out of my bathroom.

For more info go to www.davines.com

Coming tomorrow….Best Body Product

The Grooming Guru’s favourite three…shampoos

I’ve tried ’em all so what are my favourite shampoos? Well, here are the ones I’d recommend.

neals yard shampoo copyNeal’s Yard Purifying Citrus Shampoo. Absolutely amazing smell and gentle on the hair and scalp too.

head and copyHead & Shoulders For Men. A classic and the best shampoo for dandruff I’ve come across.

activ m copySchwarzkopf Activ M Hair Retention Care Shampoo. Cares for hair and scalp at the same time and smells fantastic to boot.

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