I have spent the best part of my journalist career communicating with men in one form another – whether as Deputy Editor of Men’s Health or as a grooming expert, who’s been writing about the subject for over 12 years.
Having been a journalist for over 20 years, I have also amassed a huge amount of knowledge about what makes the press tick too – invaluable information to PR agencies with whom we have an often fraught but necessary relationship (and one that could always do with improving)!
Over the years I’ve also worked for a huge array of companies in one consutancy capacity or another. Clients have included Estee Lauder, P&G, Unilever, Philips, Clarins, King of Shaves, Big Green Tree Trading, Fearnhurst PR, London Smiling and plenty of others who I’m not allowed to mention.
Some of the areas I’ve worked on have included brainstorming, NPD, trend prediction, marketing strategy as well as focus group work. Sometimes companies simply want an insight into the workings of the male mind and sometimes they simply need a knowledgeable expert to come in and tell them where they’re going wrong – or right.
At the back end of 2011 I also began working with a major fashion house, in a consultancy capacity, on the development of their latest fragrance collection, providing input on the choice of juice, story, bottle, packaging, marketing and press strategy. One of the most exciting projects I’ve worked on, it’s ongoing and has provided a fascinating insight into fragrance development. I’m really looking forward to seeing the results next year.
So, if I can help with your business, drop me a line.