April 2016 will see the launch of a brand new Burberry fragrance, Mr Burberry, inspired, apparently, by the iconic Burberry heritage trench coat. Described as a woody/herbal fragrance it features notes of grapefruit, tarragon, cardamom, cedar, nutmeg, birch leaf, vetiver, sandalwood and guaiac wood and the campaign will feature Brit actor Josh Whitehouse, directed by Turner Prize winning director Steve McQueen. To add to the list of big guns involved (Burberry never do anything by halves) the fragrance itself has been created by acclaimed nose Francis Kurkdjian. I must say, I love the simplicity of the bottle and the Mr Porter-esque name (check out the italicised font) and can’t wait to smell the fragrance itself.
As a consumer it’s often all too easy to go for the most obvious choice when it comes to fragrance, especially when the big fashion houses and cosmetic companies throw so much money at celebrity endorsement and in-your-face advertising. However, sometimes it’s worth looking a bit further afield for an interesting eau de toilette. This one, by British brand Gruhume being a good example.
Delightfully fresh, crisp and spicy – with lemon, bergamot, lavender, juniper berry, black peppercorns, patchouli and petitgrain – it’s as good as any of the fragrances you’ll find in your local department store and considerably better than many of them. Plus, in buying a bottle you’re supporting British entrepreneurialism at its very best. Worth investigating.
Gruhme For Him No 14 is a available from gruhme.co.uk priced £45 for 100ml eau de toilette.
I’m not sure whether it’s a sign of my exceptionally good taste or that I simply don’t get out enough, but few things excite me quite as much as news of a new Aesop gift kit. Delightful to behold, they’re always beautifully thought out and presented and the offerings in the run up to this Christmas are no different. Themed around six constellations, each of the Gift Kits features a selection of Aesop essentials.
Perseus, for example, features their Fabulous Face Cleanser, Moroccan Neroli Post-Shave Lotion and one of my all time favourite Aesop products – the Geranium Leaf Body Cleanser. But it’s not just the products that I love about these gift sets; the tins they come in are superb too, mainly because they’re genuinely useful. I have several in my bathroom cabinet, stuffed full of pills, potions and assorted grooming essentials. You know how cats love cardboard boxes? Well, I love Aesop tins. The contents are bloody good, too, mind.
The Perseus Gift Kit is available from November from aesop.com priced £60.
Despite being founded in 1870 British perfumer Penhaligon’s are a brand that’s always on the move – literally, as the opening of their New York store proves and creatively, as evidenced by their recent partnership with BA – but their latest project sees them returning to their roots to certain extent. Not only does their dazzling new store in London’s Canary Wharf look the biz (thanks to architects Al-Jawad Pike) it also features Penhaligon’s first in-house barbers since their very first Jermyn Street store opened all those years ago. Result? A quick lunchtime visit and you’ll look just as good as you smell. Recommended.
If, like me, you’re a huge fan of Tom Ford’s ridiculously sexy Oud Wood fragrance you’ll probably salivating just looking at the pic of their forthcoming Oud Wood collection. And I wouldn’t blame you. Bringing together all the products in the range, except the scented beard oil (which kind of belongs to his grooming range anyway), it’s presented in a beautiful Makassar box. Looking at it, I really can’t think of a more luxurious addition to a gentleman’s bedroom dresser. You may need to give that piggy bank of yours a bit of a shake though…
The Tom Ford Oud Wood Collection Set will be available from Harrods Salon de Parfum from 5th October priced £850
I love this song by Sparks even though I guess the message is a bit anti-perfume. So many cool namechecks…
The history of Paul Smith fragrances is a bit of a chequered one and I must confess, I have a nasty habit of liking the less succesful ones like Story (a fragrance that was ahead of its time in terms of its bookish, geek chic imagery) and Portrait which, alas, was more of a critical success than a commercial one.
Coming two years after Portrait and a year after Extreme Sport, Essential is an altogether safer fragrance that leaves nothing to chance by covering all the commercial bases: it’s woody, it’s spicy and it’s aromatic, making it familiar, inoffensive and versatile. Slightly reminiscent of Gucci’s Guilty Pour Homme, with which it shares several key notes, it’s probably not going to set the world alight in terms of originality, but with its low price point (under £30 for 50ml) and wearability I suspect it will do pretty well commercially.
Paul Smith Essential is available now from boots.com