Anyone who reads this blog regularly knows that I’m always having little moans about the state of the fragrance industry but yesterday Telegraph Men published a slightly bigger one. Given the feedback I’ve had and the fact it ended up as their most shared story of the day it appears to have stuck a cord with people. In truth, there was so much more to say on what’s a complex subject (for one thing, the consumer, seemingly obsessed by newness, is party to blame for the blandness of many men’s fragrances today) but space simply didn’t allow. Anyway, if you want to read the piece just click on the image below. And let me know if you agree or disagree!