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HYPERGLIDEIt’s unusual for me to lose my composure when introduced to a new grooming product. My usual press launch poker face (mastered over the years in order not to offend PRs when I am miserably underwhelmed) rarely fails me. But it did several months back when Will King, founder of King of Shaves, gave me a sneak preview of his new Hypergilde razor.

Dipping the head of the razor into a glass of water he asked me to try it out on my actual face (the bits that aren’t bearded anyway). Usually, I’m reluctant to do this, especially when sitting in a crowded restaurant, but since I was in a good mood I thought I’d comply with his request. Rather embarrassingly, when I placed the cartridge against my face I let out an audible gasp  – something Will sorely regrets not capturing on his smartphone. The reason for this involuntary emotional outburst lies in the fact that the Hyperglide feels totally different to any other razor when it makes contact with your skin.

This is because it features a high-tech, ultra-thin polymer that’s chemically-bound to the razor cartridge and which creates a layer of lubrication delivering friction levels even lower than that of ice or Teflon. It’s difficult to describe how this actually feels but imagine an ‘intimate lubricant’ applied to your face and you kind of get the picture.

Hyperglide-Handle-Holder-v1Other razors have toyed with lubricants, of course, but what makes this one so special is that, because it’s chemically bonded to the razor, it doesn’t leave a residue, peel off or snag. The result is a razor that doesn’t just deliver a great shave but one that feels genuinely pleasant to have against the skin.

What’s more, the coating means that, if you were stuck, you could probably shave without a foam, cream or gel  (all you’d need is some water) though obviously using a shave prep is always the best idea. As an extra bonus the razor and blade pack comes with a nifty little transparent holder that you can stick onto your bathroom wall or mirror so your razor’s always at hand.

As you can tell, I was genuinely excited when I fist tried the Hyperglide for myself (and I am notoriously hard to impress) so huge respect to Will for delivering a clever, innovative and fun product, as well as one that delivers a great shave.

Hyperglide-Handle-Front-v1The King of Shaves Hypergilde launches on 16th January. For more info go to shave.com