There’s a real flurry of activity in the Tom Ford Beauty camp this autumn, with so many great things launching in such a short space of time that devotees like myself don’t really know what to mention (or wear) first. As well as the immaculately turned-out Texan’s first dedicated male grooming range and Private Blend Oud Collection (I nearly wet myself when I saw that for the first time) there’s London, a brand new fragrance specifically created to celebrate the launch of the new Tom Ford store in Knightsbridge.

The press release for London is littered with words like “carnality”, aphrodisiac”, “animal” and “feral” and for once with a press release they’re worlds that perfectly capture the spirit of the fragrance they’re describing. Though it has a lovely floral heart, with geranium and jasmine, and a base rich with oud, cedarwood and birch tar oil (one of my favourite notes), it’s the musk that grabs you. It’s this hyper-sexual note – one I tend to associate with Roja Dove’s men’s fragrances – that turns London into one of the most sensual fragrances in the entire Private Blend collection.

I remember talking to a perfumer from across the pond who’d had lovers all over the world and she told me the men from London, despite their coyness and reserve, were by far the kinkiest she’d encountered. This unisex fragrance may well just reinforce that observation.

Tom Ford Private Blend London will be available from the Tom Ford Boutique from September priced £140 for 50ml eau de parfum.