The Grooming Guru Awards 2012. Best New Men’s fragrance: Tom Ford Noir.

TOM FOR NOIRggawrd12lThe moment I tried the latest fragrance from Tom Ford back in July, a few months ahead of its official launch, I knew it was a contender for my Best New Men’s Fragrance award. I knew, though, that there was still time for something else to come along and knock it off its pedestal. But that just didn’t happen.

Sweet, powdery and sexy it’s a delicious blend of bergamot, verbena, violet flower, geranium, amber, patchouli and vetiver (some of my favourite notes ever) and has elicited more compliments than any other fragrance I’ve worn all year. When the PR for a rival luxury brand asked me what I was wearing because they thought it was “amazing” I knew the immaculately groomed Texan had yet again come up with something head and shoulders above his competitors. My favourite fragrance of 2012, not by a mile but a few thousand.

Tom Ford Noir, £60 for 50ml EDP from Harrods.

Coming tomorrow…the award for Best Grooming Range of 2012!

4 thoughts on “The Grooming Guru Awards 2012. Best New Men’s fragrance: Tom Ford Noir.

  1. Keith

    True, its a “nice” fragrance and I’m a huge Tom Ford fan and user….but “noir”, most definitely it is not ! Disappointing for me I’m afraid, a great opportunity missed, like Chanel’s Coco noir :(

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