Prada unveil TV ad for new men’s fragrance Luna Rossa

Fans of Prada fragrances (and I count myself as one of them) are in for treat with the forthcoming  launch of Luna Rossa – a fresh but sensual fragrance built around two of my favourite notes,  lavender and clary sage. As a  taster, here’s a glimpse of the TV ad, directed by by Swedish music video director Adam Berg who’s worked with the likes of Groove Armada, Graham Coxon and Death in Vegas.

The name Luna Rossa, in case you’re wondering, comes from the name of America’s Cup the sailing boat and team that came about thanks to Patrizio Bertelli, CEO of Prada, and acclaimed yacht designer German Frers.

The fragrance itself launches on October 1st and I’ll feature a full review of it here shortly. In the meantime, gather your sea legs and enjoy the vid.

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