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The mass-market men’s face care market has been pretty quiet of late but that’s all about to change with the launch of an entire face care range from Dove Men+Care.

I’ve been giving the products a go for a couple of weeks now and rate them really highly. Unlike many of their competitors they steer clear of strong, pungent fragrances and leave the skin feeling clean, without feeling dry, and hydrated without feeling greasy.

Especially good are the rich, creamy face washes (there are three variants, the exfoliating Deep Clean+ , Sensitive+ and Revitalise+) and the three moisturisers, with the Hydrate+ version also offering sun protection in the shape of an SPF15 moisturiser.

They’re certainly going to give brands like Gillette and L’Oreal one hell of a run for their money. And, given their quality and efficacy, rightfully so too.

The Dove Men+Care range is available now from Boots.