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If you’ve ever wondered what the most popular fragrances for men are wonder no more. At a brilliantly organised event to celebrate The Perfume Shop’s 20 years in business and to showcase upcoming launches and the best of this year’s summer fragrances, I came across this display, featuring the shop’s perennial best sellers. They’re in no particular order but what resides in this case gives you a great steer on what British men are using and includes some of my own personal favourites.

From top left: Chanel Allure, Armani Code, Terre D’Hermes, Joop!, Dolce & Gabbana Light Blue, Boss Bottled, Dolce & Gabbana The One, Jean Paul Gaultier Le Male, L’eau d’Issey Pour Homme, Davidoff Cool Water, Paco Rabanne 1 Million.

For more info on the fragrances go to www.theperfumeshop.com