Adidas Body Care secure Tom Daley as their ambassador in Olympic year

While a raft of largely unknown Olympic hopefuls are being roped in to promote everything from toothpaste to fragrance (with varying degrees of brand synergy) Coty’s Adidas Body Care brand pulled a blinder today by announcing that Britain’s youngest ever diving champion and budgie-smuggling eye-candy Tom Daley would be their ambassador.

It’s a beautiful fit – both brands are youthful, energetic and performance-driven, and a rather daring attempt to steal some of the official Olympic partner P&G’s thunder in this most special of years.

Loving the patriotic packaging for the Limited Edition Ice Dive range too.

3 thoughts on “Adidas Body Care secure Tom Daley as their ambassador in Olympic year

  1. Pingback: Metrosexy

  2. Pingback: Adidas unveils Tom Daley Ice Dive ad « The Grooming Guru

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