Back to the future: the Grooming Guru’s first male grooming piece. Circa 1987

The Grooming Guru c.1987! Nice hair, no?

You know how they say ‘the more things change the more they stay the same’? Well, I realised the other day that, although my journalistic career spans over 20 years and takes in working for and editing both women’s and men’s magazines, I’m strangely back where I started when it comes to writing.

Back in 1987, when I was just a student with journalistic ambitions and a fantastic head of hair, I contributed features to my college newspaper, The Sheffield City Press, on a diverse range of subjects  – from Phobias, Gypsy Rights and why I hated Margaret Thatcher to the burgeoning men’s magazine industry and…yes, male grooming (though I’m not sure it even had a name back then).

If memory serves, leading the way product-wise was The Body Shop where I bought most of my skincare products – not that there really were many to buy back then. They certainly allowed the average man on the street to explore skincare at an affordable price. I see from the piece (pictured below) that they had a face wash for all of £1.55.

Clearly, even back then I was an advocate of men taking care of their appearance as the final rally cry of ‘isn’t it about time that men caught up with women and entered the Skintrade?’ shows. Even I could never have dreamt where it would all end up though!

2 thoughts on “Back to the future: the Grooming Guru’s first male grooming piece. Circa 1987

  1. I cant agree with you more mate! yes,its high time indeed man signed up for beauty and skincare. learning continues throughout a lifetime. My advice: dont be left behind!

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