Comments on: Gillette vs King Of Shaves: war of the words

By: Will King

Will King — Tue, 01 Dec 2009 16:05:09 +0000

As this subject has reared its head again since the Tiger Woods incident at the weekend, I want to point out that I have received (and accepted) an apology from Jean Wyllie, the UK Managing Director of Gillette’s PR agency, Porter Novelli, and have accepted same. Apology may be seen here: http://pniq.co.uk/2009/11/21/245/ Thanks, Will King.

By: britishbeautyblogger

britishbeautyblogger — Mon, 23 Nov 2009 12:45:25 +0000

Oh goodness..all I can think with this is that pride comes before a fall. It’s all very well posturing and posing but you really have to be bomb-proof to behave in this way without ending up looking like a twat.

By: Matt

Matt — Sun, 22 Nov 2009 20:37:35 +0000

Interesting take on the jousting between @kingofshaves (aka Will King) & @charliedm. I’ve been following @kingofshaves for about 6 months on twitter and although I use King of Shaves products (not for much longer), I’ve grown tired of Will King. Quite frankly I’m amazed he doesn’t get more abuse. He spends most his days slagging-off his competitors “wilkinette” (as he refers to them), using every trick in the book to provoke a reaction. This is where I have to commend Wilkinson Sword and Gillette, not once have I seen a negative piece of campaigning by them. It’s therefore a shame @charliedm fell for the provocation (a rooky mistake). I’m not however, surprised to see Will King plead innocent and offended. This is why I feel I have to stick up for “wilkinette” and point out the sort of provocation King lowers himself to. Take a look at just a few random @kingofshaves tweets from the last couple of months…..

KingofShaves: Can you be a clean cut, clean shaven cheat? http://bit.ly/QGUkk Many think not – thanks for emails/tweets re switching to KoS Azor

KingofShaves: Cut down your debt, switch from Gillette – go Azor by King of Shaves – the new Gold standard in shaving.

KingofShaves: Gillette Fusion 2010…? http://pic.gd/174fb6

KingofShaves: Gillette ‘The best your nan can get’ spoof ad. http://bit.ly/2MPOvK Worth a few more views (currently 409) (Wilkinson, grandad’s fave)

KingofShaves: Shock! http://pic.gd/e6bf95 Everything ‘coming together’ for Gillette Fusion. Everything falling apart more like..go King of Shaves Azor.

KingofShaves: We don’t need no education, we don’t need no thought control, no dark sarcasm in the bathroom, Gillette-leave those kids alone

KingofShaves: Gillette iPhone App: http://bit.ly/n3Dkc How pointless is that? Fusion marketing bunnies have got too much cash… APPalling

With all that said – I’m off to buy a new Fusion. According to @kingofshaves (http://pic.gd/e6bf95) it’s been awarded Best Razor by Shortlist, Maxim, GQ, FHM and The Gadget Show.

Ciao, Matt.

By: Will King

Will King — Sat, 21 Nov 2009 21:35:10 +0000

To be honest, the one tweet that seriously offended is one not mentioned above, namely ‘A lot more people would switch to Azor if it wasn’t a cheap plastic piece of rubbish that leaves you looking all Sweeney Todd’. I felt that was unnecessary and absolutely not right, given we are a product based FMCG brand, with a reputation to protect. And, as I hope you agree (and as ‘controversial’ as you might find me), I would never refer to a competitor product in that way, either publicly or privately.

Anyway, matter closed from our perspective – our Azor award wins, consumer satisfaction, continuing sales growth & Which? reviews do the talking.

Pleased you like following my tweets though

Best,

Will